2026 LSU Sales Symposium

Thursday, April 9, 2026
Lod Cook Hotel & Conference Center

About the Event

Sharpen your skills, dive into trends, and network at the LSU Sales Symposium.

This event is ideal for business leaders, sales professionals, business owners, or anyone in a front-line decision-making position at a company.

The LSU Sales Symposium turns to focus on how to recruit, train, and retain top sales talent in our modern business environment. Key topics covered will include retaining and motivating top sales talent, managing multigenerational teams, and preparing for generational shifts in the workforce.

Attendees will gain insights into developing recruitment and training sales strategies that fit their organizations, catering to the individual needs of their sales force, leveraging sales enablement initiatives, and building a culture-driven retention strategy.

Registration

Reserve your seat

Agenda

SESSIONS	SPEAKERS
Registration, Coffee, & Networking: 8:00 a.m. - 8:30 a.m. Lod Cook Hotel & Conference Center	N/A
Welcome: 8:30 a.m. - 8:45 a.m.	Greg Accardo Director of the LSU Professional Sales Institute
Welcome: 8:45 a.m. - 9:00 a.m.	Dean Russell Crook Dean, E. J. Ourso College of Business
Session 1: 9:00 a.m. - 9:45 a.m. From Pitch to Perspective: Why the Future of Sales Starts with the Buyer	Dr. George Talbert Assistant Professor of Marketing and Sales Elon University's Martha and Spencer Love School of Business
Session 2: 10:00 a.m. – 10:40 a.m. How Sellers Can Build Custom Apps To Attract and Qualify Buyers	Kip Knight Founder, CMO Coaches
Session 3: 10:45 a.m. – 11:30 a.m The Buyer-Seller Exchange Is Being Rewritten	Bob Rickert Managing Partner, Profitable Selling, LLC
Lunch: 11:30 a.m. - 12:30 p.m.	N/A
Session 4 (Keynote): 12:00 p.m. - 12:45 p.m. How Buying Behavior Has Changed in the Age of AI	Dr. Leff Bonney Florida State University
Session 4: 1:00 p.m. - 1:45 p.m.	Dr. Dan Rice
Session 5: 2:00 p.m. - 2:45 p.m. The End of Spray-and-Pray Outbound: How Precision, Relevance, and AI Are Redefining Go-To-Market	Dr. Howard Dover Director, Center for Professional Sales University of Texas at Dallas
Session 6: 3:00 p.m. - 3:30 p.m.	Discussion Panel

For more information on the 2026 LSU Sales Symposium, email Greg Accardo, director of the LSU Professional Sales Institute.